As a result, Man City Esports will have its own dedicated section on the platform, starting with weekly tournaments for FIFA 23 and Rocket League. Challengermode has been appointed as the official esports platform for Man City Esports.

The inaugural FIFA 23 tournament organized by the club, named the ‘Treble Winners Cup,’ will take place on June 29th and is open to European players. Participants have the opportunity to win a signed City first-team shirt, as well as other prizes like additional signed shirts and match tickets.

Moreover, Man City Esports has expressed its intention to explore hosting tournaments for other game titles in the future.

Man City has actively pursued collaborations in the esports realm, with its most recent partnership being announced alongside the multinational esports organization Gen.G just a few days ago.

Since its establishment, Man City Esports has experienced significant growth and has assembled professional teams in popular games such as Fortnite and EA Sports FIFA. The team’s roster includes prominent players like ‘Shellzz,’ who was the reigning ePremier League Champion in the 2020/21 season, and ‘Threats,’ who emerged victorious in the 2023 DreamHack San Diego competition.

Meanwhile, Challengermode has been highly involved in various esports events this year. They have collaborated with BLAST for the CS:GO Paris Major and have an upcoming partnership with the Rainbow Six Siege Major tournaments. Additionally, the platform has recently established a partnership with the International Esports Federation (IESF) in preparation for the 2023 Esports World Championship.

The post Man City Esports Partners with Challengermode! appeared first on Esportimes.

Esports has garnered immense popularity, appealing to people of all ages, genders, races, and cultures. Incredibly, 90% of Gen Z individuals are enthusiastic gamers.

Mastercard has announced its extended support for esports by expanding its sponsorship from Riot Games‘ League of Legends to include the rapidly growing esport, VALORANT Champions Tour (VCT). This collaboration strengthens Mastercard‘s longstanding partnership with Riot Games, the publisher of Valorant. In 2018, Mastercard became the first global sponsor of League of Legends, the world’s largest esport. The gaming and esports industry has continued to thrive since then and is projected to generate over $325 billion in annual revenue by 2026. This partnership offers opportunities to connect with new and highly engaged audiences, enhancing their experiences with the sport both in-person and digitally.

Mastercard‘s impactful entry into the VCT community is scheduled for later this summer. The pinnacle will be Valorant Champions 2023, where the best Valorant teams worldwide will gather in Los Angeles, the birthplace of Riot Games. This event presents an ideal occasion to demonstrate support for VCT, particularly during the esport’s inaugural international tournament in North America, where esports fandom will be at an all-time high.

Valorant, known for its strategic gameplay, teamwork, and character development, stands out as the most gender-diverse game in esports. The VCT Game Changers circuit within Valorant aims to promote diversity in the upper echelons of the sport, acting as a stepping-stone for women’s participation.

Throughout the years, Mastercard has built a robust sponsorship portfolio in women’s sports, including initiatives like Women in Rugby, the National Women’s Soccer League, and sponsorship of numerous female athletes worldwide.

Here is the comments on the partnership from both sides:

The post MasterCard Partners with Riot Games! appeared first on Esportimes.

With the upcoming Pacific Championship Series (PCS) League of Legends Summer Split, PSG Talon will utilize AMD PC components to enhance their hardware performance during practice and competitive matches.

Under this agreement, AMD will provide PSG Talon players with the necessary components, and in return, they will gain brand visibility on PSG Talon‘s jerseys throughout the remainder of the 2023 season. SteelSeries, another peripherals brand, had previously partnered with PSG Talon in February 2022, and their branding will also be present on the team’s jerseys.

The partnership between PSG Esports and Talon Esports was recently renewed in May 2023, committing them to continue working together for the next three years. Furthermore, PSG Talon’s collaboration with SteelSeries was also extended in March.

Since 2020, PSG Talon has emerged as one of the strongest League of Legends teams in the Asia-Pacific region. They recently secured a victory in the PCS Spring Playoffs in April 2023, which earned them a spot in the prestigious 2023 Mid-Season Invitational (MSI) held in London.

Sean Zhang, CEO of Talon Esports, talked about the partnership:

The post PSG Talon Announces Partnership with AMD! appeared first on Esportimes.

Under the agreement, CBLOL will endorse a limited-edition League of Legends-inspired flavor by Coca-Cola throughout the second split of its 2023 season.

Apart from featuring the Coca-Cola logo on CBLOL broadcasts and social media platforms, both parties will collaborate to create various digital activities to engage fans.

This collaboration comes in the wake of CBLOL‘s second split of the 2023 season, which has already garnered a peak viewership of 138,929. In the first split of the 2023 season, CBLOL achieved peak viewership figures of 276,078, as reported by Esports Charts.

Coca-Cola is not the only beverage brand supporting CBLOL in 2023. In June 2022, Heineken, an international beer brand, partnered with the league to promote its Heineken 0.0 brand during CBLOL broadcasts for the next two seasons.

CBLOL‘s split involves ten teams from South America competing for six playoff spots. The winner of the playoffs will secure a spot in the 2023 League of Legends World Championship, scheduled to take place in South Korea later this year.

Diego Martinez, General Manager of Riot Games in Brazil, comment on the partnership:

The post CBLOL Partners with Coca-Cola! appeared first on Esportimes.

This partnership between Gen.G and Manchester City comes after the football club’s recent announcement about their upcoming visit to Seoul, South Korea, as part of their preparations for the 2023/24 season. The collaboration provides an additional chance for both entities to enhance and expand Manchester City‘s presence in Asia.

Along with fan experiences, the partnership will also involve the exploration of co-branded merchandise between Manchester City and Gen.G. They will focus on launching limited-edition products that appeal to their fans.

In the past, Manchester City has collaborated with the North American esports organization FaZe Clan since 2019. This collaboration included hosting a pop-up event ahead of a Premier League match against Liverpool.

Manchester City has seen significant growth in its own esports division in recent years, establishing professional teams in popular games like Fortnite and EA Sports FIFA. The team’s roster includes notable talents such as ‘Shellzz,’ who is the reigning ePremier League Champion of the 2020/21 season, and ‘Threats,’ the winner of the 2023 DreamHack San Diego competition.

Arnold Hur, CEO of Gen.G Esports, talked about the partnership:

The post Gen.G Partners with Manchester City! appeared first on Esportimes.

LG UltraGear monitors will be utilized at the up and coming Gamers8 tournament in Riyadh, Saudi Arabia. The $45m multi-title event begins on July 6th and will continue for six weeks.

The Gamers8 festival, which combines music, gaming, and esports, is one of the biggest gaming and esports events in the world. Large-scale tournaments in Dota 2, Rainbow Six: Siege, Fortnite, Rocket League, and CS:GO will be held throughout the festival, many of which will have prize pools in the millions of dollars.

LG‘s sub-brand for gaming products is called UltraGear. The division manufactures high-end gaming monitors for gamers and serves as the official monitor partner for the LEC, the leading League of Legends league in Europe. The company also serves as a monitor partner for many teams, including Gen.G, Evil Geniuses, and London Royal Ravens.

Regarding their partnership on the Gamers8 event, LG and the Saudi Esports Federation announced that their esports venues in Boulevard Riyadh City, where the tournaments are being hosted, would all be equipped with LG UltraGear 25GR75FG displays.

Aramco, a Saudi Arabian energy and chemical company, partnered together with the Saudi Esports Federation earlier this year to support Gamers Without Borders and Gamers8: The Land of Heroes.

Mr. Ken Jeong, LG’s President, talked about the partnership:

The post LG UltraGear Partners with Saudi Esports Federation! appeared first on Esportimes.

The partnership, which includes League of Legends in-game challenges and emotes, is the first time a beverage producer has developed a flavor with a gaming company. Coca-Cola is additionally distributing actual Nexus crystals in cities all around the world, including Shanghai, Mexico City, and Los Angeles.

The flavor, labeled “+XP,” is the most recent in the company’s list of “creations” introduced this year. The corporation has previously collaborated with Coca-Cola Starlight, which is “inspired by space,” and the Spanish singer-songwriter Rosala.

As part of its contribution, Riot Games has included Coke-themed goals to access exclusive Ultimate emotes in-game. The activations go into effect now and may be unlocked through June 18th. By using the Coca-Cola Instagram filter on a selfie, players may also turn into their favorite League of Legends characters.

The League of Legends “Ultimate” flavor advertises “the taste of experience points” and comes in a classic plastic Coke bottle with the Coke logo wrapped in gold plastic. The press announcement said nothing about the flavor itself, but it did state that it would only be sold in “select markets,” which included the US and Canada.

Riot and Coca-Cola have collaborated twice before, with this project being the second. It contributed to the development of “unique fan experiences” for the League of Legends: Wild Rift esports scene as a founding partner. Additionally, it has partnered with British esports organization Guild Esports and sponsored The Esports Awards.

Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company commented on the partnership:

The post Coca Cola Introduces New Flavour! appeared first on Esportimes.

Through the FACEIT-specific agreement, both sides will work on bringing Movistar Riders fans together on the esports platform and provide them an opportunity to communicate and play through a variety of activations.

The release implies that the platform’s round-the-clock moderation, which attempts to improve users’ overall CS:GO experiences, would benefit the organization’s supporters and players. Movistar Riders will also be able to organize monthly tournaments where players may contend for FACEIT points, money, goods, and other rewards. Through this partnership, the organization is also given access to the FACEIT Shop for direct marketing and sales.

Collaboration between EFG and Movistar Riders also includes ecosystem-wide initiatives including the primary team, talent team, and coaches. Movistar Riders will take an active role in promoting community growth through competitions, seasons, and events. A scouting ground for the academy is also planned.

Movistar Riders, a Madrid-based esports team, has participated in League of Legends, CS:GO, FIFA, and Rainbow Six Siege since its establishment in 2017. Their CS:GO squad recently outperformed expectations with a stunning victory in the ESL Challenger Melbourne.

Cristian Duca, Director of Creator Partnerships at FACEIT, commented on about the partnership:

With the aim of supporting its community and providing a moderated venue for competitions and casual play, EFG and European esports organization 9INE reached a similar deal earlier this year.

The post FACEIT Signs a Partnership with Movistar Riders! appeared first on Esportimes.

A new mode on Aim Lab, which includes nine specific challenges for measuring raw aim, will be used for the tournament. The three aiming basis of switching, flicking, and tracking are the primary focus of the mode. Any participant with an account is able to take part in the events and earn a chance to compete in the Championship, which will be held on July 29 in Dallas, Texas, for a $50,000 prize pool.

In addition, Red Bull will hold four online pop-up tournaments around the US, sharing a permanent leaderboard apart from the main ladder. The participant who finished the four events with the highest score also qualifies for the Championship. The winner of a final-chance qualifier during the morning of the main event, right before the Championship, will receive the final qualifying slot.

Since the company first came into the market with its 2017 EU League of Legends Challenger Series Red Bulls team, Red Bull‘s esports partnerships have advanced significantly. Currently, the company collaborates with a wide range of organizations, including Heroic, team Heretics, T1, and an F1 esports sim racing team. Additionally, it offers a range of esports competitions, particularly in the fighting game industry.

With an old relationship with the Call of Duty League in 2022 and a strengthened partnership with VALORANT developer Riot Games, Aim Lab is another participant in the market that is becoming more active.

The app now offers challenges that are exclusive to VALORANT and has a name sponsor for the VCT EMEA through a three-year agreement.

The post Red Bull x Aim Lab Aiming Tournament! appeared first on Esportimes.

With regard to coverage and visibility within the context of this agreement, 1XBET, a leading esports bookmaker, will be Sangal’s top partner. Sangal has announced 1XBET as its title partner on both in-game and digital assets as part of a two-year partnership agreement. On Sangal‘s special events, multi-channel digital content series, and the jersey of the premier CS:GO team, 1XBET will also have an important role.

To reach a global esports audience, Sangal digital channels will promote all social media activations, such as specialized events, multi-channel digital content series, and many more. In addition, 1XBET and Sangal will work on co-branding initiatives for a number of titles.

Hamza Sönmez, Sangal Gaming Group CEO said:

Alex Sommers, 1XBET Spokesperson commented:

The post Sangal Esports Announces 1XBET as Its Title Partner! appeared first on Esportimes.